Instead of assuming we know what the problem is off the bat, we try to explore and discover it. We do that by taking a step back and asking questions to understand the context, scope and nature of the project.

By reviewing the research gathered from the discovery phase, we compose and then prioritise the essential concepts of the brief.

This is where we evaluate and refine the experience, creating tangible solutions that bring the design concepts and brand positioning together. This is also where we start to seek inspiration from elsewhere, co-designing with a range of different artists.

Finally, the pointy end, where it all comes together and we craft the ultimate outcome of the project.